Services Internet Marketing
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- Written by Super User
The marketing industry is in turmoil with many ad agencies trying to reposition themselves as online, and web companies repositioning as marketers. Thing is, the web companies may know how to fit the technology together but may not have the knowledge to make it work! Conversely ad agencies know how it all works but have little idea how to 'put it together'!
NURVE is different, we fit somewhere in the middle. This is because we have been working the internet within the media industry since its inception. We understand both business and marketing concepts in addition to the underlying technology to make it WORK.
Social Media
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- Written by Super User
We develop social-media campaigns that will involve and engage your customers aka communities. While many of our competitors can develop the technology to integrate your website or blog (to push posts to social-media channels), they do not have the understanding to make social-media work!
We understand:
- the differences in expectation between a facebook and twitter users
- what motivates people to engage - what turns them on and what turns them off!
- how to get people to like or follow you
- inspire them to provide feedback and comments
eMail & CRM
- Details
- Written by Super User
Email has become a leading tactic in many marketers portfolio. However, to be effective, it has to communicate not inundate or irritate. We can help you develop email campaigns that will inspire the intended behaviour.
Looking for a complete managed solution, or the ability to manage your own? We can provide you with sophisticated tools to manage your own campaigns or work with us to develop compelling mailings that cut through the inbox.
We build sophisticated databases and on-line forms to capture user data and integrate this with newsletter and mailing systems.
Analytics
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- Written by Super User
A fundamental difference between traditional and internet marketing is the amount of information that is collected. Just about everything 'online' having the ability to be 'measured'. This information can be used to determine what and what isn't working and used in tweaking campaigns and to manage budgets. However, making sense of this information requires thought and planning. Part of our planning process is to develop targets that are meaningful to your business and the ability to report against them.
Display advertising
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- Written by Super User
Requiring little upfront investment, contextual advertising, like google ad words, is a low cost way to trial online advertising. Contextual advertising is based on ad-serving technology used by companies like google, facebook and others. It works by serving ads which are relative to a persons needs. This might be based on words someone is using in a search, or on demographic information in someones profile (like facebook). Research has shown that contextual advertising is a highly successful form of advertising, and because it is based on results, it is highly effective.
Search (SEO/SEM)
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- Written by Super User
What's the best way to find new customers ? Let them find you!!
A main activity of Kiwi's on the internet is 'search' and in researching product purchases. So, why is it that many companies, who invest heavily in the website development, fail to invest or understand the importance of search as part of their overall strategy success?
If there's one single component which can position your brand above that of competitors, search would be it! Not only will it make your website easier to find, it will push your competitors off the page.
One of the reasons that 'search' is difficult is because the main search-engines refine their algorithms to rank websites frequently. This means SEO & SEM is a specialised field and maintaining your site requires constant attention.
Mobile
- Details
- Written by Super User
In NZ mobile devices already represent over 15% of online traffic. They are fast becoming an important marketing channel. In fact, in certain industries like tourism and hospitality, mobiles are already one of the most important tools for targeting consumers on the move. It goes without saying, that we use technology that inherently supports devices like iPhones, so that our website will look and feel like a native site when viewed on a mobile.
What we do:
- Develop campaigns which use gps and geo-targeting features of smart-phones, to develop engagement with people who are on the move
- Include social platforms like fouresquare and gowalla into our social-media stratagies
- Make recommendations in the use of specific mobile applications for campaigns and branding
