NZ's ever growing digital footprint
- Details
- Category: Our Blog
- Written by Brent Williams
The survey found that overall, 81% of children, had a digital profile or footprint before they are even two years of age. These profiles created as parents upload: prenatal ultrasound images, tweet pregnancy experiences, make online photo albums of children from birth, and even create email addresses for babies.
In the US, 92% of children have an online presence by the time they are two, with NZ only just behind at 91% but leading Canada and Australia, at 84%. Britain, France, Italy, Germany and Spain averaging at 73% with Japan lagging at 43%.
According to the research, the average 'digital-birth' happened at about six months after birth, however 41% of Kiwi and Australian children had thier photos and information posted online within only several weeks of being born.
However, 30% of Kiwi parents started this social-media activity even before birth, by uploading prenatal scans. This is slightly behing the US 34% and Canada 37%. But average, this happened with only 14 per cent of parents in France, Italy, Germany and Japan.
When asked what motivates parents to post images of their babies, more than 70%, of the mothers said it was to share with friends and family, but 22 per cent of mothers in the US said they wanted to add more content to their own social network profiles.
The research was conducted by Research Now among 2200 mothers with toddlers during September and was carried out in New Zealand, the United States, Canada, Australia, Japan, Britain, France, Germany, Italy and Spain.
