- Category: Our Blog
- Written by Super User
To position Central Park (NY) - as a leader in park events and outdoor activities, and engage a younger, more ‘wired’ audience - Agency Magma and NYC Parks and Recreation developed a campaign that made innovative use of QR Codes, allowing this Iconic location to present itself in todays marketplace
Traditional interactive and social-media was used to create awareness and drive people to the ‘World Park’ event which was held on Arbor day. The campaign involved turning the park into a interactive board game. With clever use of QR Codes and mobile content, which gave the park 'a voice' to bring people deep into the experience and learn something new. This completely reinvented the Central Park experience, particularly with a younger audience, who do not usually spend much time in parks.
This serves as a good example of how QR Codes can be used as a way to get people
Read more to see a short video about how this was done.
- More information about the World Park Campaign http://www.theworldpark.com/campaign/
- This is what big cities can do with big budgets. New York Cities Times Square 'Internet week' exhibit. http://youtu.be/wRva8a4-QwY