Napier City is going Mobile - QR codes for use in retail
- Details
- Category: Our Blog
- Written by Brent Williams
We are really proud to be working with Napier Inner City Marketing and the
Art Deco Trust to bring new moble-based marketing technology to Napier. This project uses QR codes, which will be posted to businesses, historic buildings and in public spaces that link to "mobile friendly" websites. We will use these to develop engagement with people visiting our city. These QR/Mobile sites together with Napier's free wireless internet connection, will be used to: manage fun campaigns and get people motivated around sales and promotions; offer more information about our unique city and historic Deco buildings; and of course, provide a direct connection between the new trend of 'mobile' shoppers and Napier inner city businesses.
NURVE will be holding a series of workshops for Napier CBD based businesses, to prepare them to be part of this project. Please used the Registration Form (link below) to receive more information. Note, only CBD businesses qualify for these workshops, however if you or your business is out-of-area, you can still use this form to register interest.
There is also a link to a short presentation, given at the recent announcement of the project held at the Dome.
We look forward in providing more information as this project evolves.
